Ashleigh Kingston is a powerhouse in brand and experiential marketing, currently serving as the Marketing Manager for JBL and Harman Kardon at HARMAN International. With over a decade of experience in the consumer electronics industry, she brings a unique edge to the intersection of music, gaming, and sound—crafting campaigns that resonate deeply with culture, community, and everyday listeners. At the heart of Ashleigh’s approach is authenticity. She doesn’t just find ambassadors—she builds genuine partnerships with artists, creators, and cultural voices who live the brand. Her work is responsible for some of JBL Australia’s most successful campaigns, including “Be Heard,” a platform spotlighting emerging voices in music and gaming. These projects don’t just drive product awareness—they elevate local culture and help connect JBL to real people in meaningful ways. Ashleigh's leadership spans cross-functional strategy, talent partnerships, ambassador programs, and campaign development. She collaborates across teams to align creative vision with business objectives, ensuring every initiative is efficient, impactful, and brand-true. Her ability to spot talent, nurture partnerships, and activate cultural moments has helped JBL become Australia’s #1 audio brand, trusted by 9 in 10 households nationwide. Beyond JBL, Ashleigh also contributes her creative strategy skills to the independent craft beer space through Wooden Axe Brewing Co., showcasing her versatility and passion for grassroots brand building. Ashleigh brings to mentoring a wealth of insight on: 🎧 Building Authentic Brand Partnerships in Music & Gaming 🎯 Creating Culture-Led Campaigns That Deliver Business Impact 🧩 Ambassador Programs & Cross-Functional Campaign Design 🚀 How to Grow a Brand from Relevance to Market Leadership 🎤 “Be Heard”: The Power of Elevating Emerging Talent Through Brand Whether you’re an artist looking to connect with brands or a marketer wanting to tap into music culture, Ashleigh offers rare insight into what it takes to build real connection—not just noise—in today’s creative landscape.