Last week saw the release of Listening In: Insights on Live Music Attendance — a new national research initiative Untitled Group is proud to have partnered on alongside <a target="_self" class="SDioOwnxzAPcXDcyylAHpexfgnUpHLY " href="https://www.linkedin.com/company/musicaustralia/">Music Australia</a>, <a target="_self" class="SDioOwnxzAPcXDcyylAHpexfgnUpHLY " href="https://www.linkedin.com/company/creative-aus/">Creative Australia</a>, <a target="_self" class="SDioOwnxzAPcXDcyylAHpexfgnUpHLY " href="https://www.linkedin.com/company/thedailyaus/">The Daily Aus</a>, and <a target="_self" class="SDioOwnxzAPcXDcyylAHpexfgnUpHLY " href="https://www.linkedin.com/company/thepushau/">The Push</a>. The report explores how young Australians are engaging with live music in 2025. One standout insight: 92% of young people surveyed said live music events have a big or very big impact on their wellbeing and happiness. A clear and timely reminder of the meaningful role music plays in people’s lives — and the value of creating spaces where it can thrive. The findings echo what we witness on the ground: despite cost-of-living pressures and other barriers, young Australians continue to prioritise and seek out live music experiences. We’re looking forward to the release of Parts 2 and 3 of this research series in June, which will dive deeper into the drivers, barriers, and values shaping attendance across Australia. Thank you to <a target="_self" class="SDioOwnxzAPcXDcyylAHpexfgnUpHLY " href="https://www.linkedin.com/company/musicaustralia/">Music Australia</a>, <a target="_self" class="SDioOwnxzAPcXDcyylAHpexfgnUpHLY " href="https://www.linkedin.com/company/creative-aus/">Creative Australia</a>, and the <a target="_self" class="SDioOwnxzAPcXDcyylAHpexfgnUpHLY " href="https://www.linkedin.com/company/vmdo/">Victorian Music Development Office (VMDO)</a> for supporting this vital work.<h3 id="b2ffc36d-e4fc-4e36-b57e-7234a3efb728" data-toc-id="b2ffc36d-e4fc-4e36-b57e-7234a3efb728">Listening In Research Series&nbsp;</h3><h4 id="f75109a9-4b8b-48c5-9c16-3d0ca1db207d" data-toc-id="f75109a9-4b8b-48c5-9c16-3d0ca1db207d">Overview&nbsp;</h4>Australians love music and Australia has a vibrant music industry. In recent years, however, Australians’ engagement with Australian music has been declining. Over the past decade, social, economic and other technological transformations have played a strong hand in reshaping music engagement. These shifts have had immediate and lasting impacts, and we are now seeing new trends in the ways Australians engage with music – how they attend, what they listen to and how they spend their money.&nbsp;Understanding the ways in which Australians are responding to transformations to the music industry is critical for the work of Music Australia. Especially important is a better understanding of how Australians are engaging with Australian music, along with the opportunities for increasing that connection to and support for local artists.&nbsp;&nbsp;<h3 id="c88ddba9-36eb-4d6c-a3e3-a6427f455b63" data-toc-id="c88ddba9-36eb-4d6c-a3e3-a6427f455b63">Listening In&nbsp;</h3>Released by Music Australia in 2025, Listening In is a series of three research reports on Australians’ engagement with music.&nbsp;As a series, Listening In provides insights into how Australians discover and consume music along with audiences’ wider attitudes, behaviours and preferences. It also seeks to better understand how Australian music sits within the overall music diet, as well as how people feel about Australian music, and their current access to it.&nbsp;Listening In provides critical information to inform Music Australia’s work and valuable intelligence for the sector as it seeks to enhance local audience engagement. It will also inform government policy that aims to support the Australian music industry.&nbsp; <img src="https://creative.gov.au/sites/creative-australia/files/inline-images/Listening%20In%20cover%20new%20copy.jpg" style="width: 100px; height: auto; cursor: pointer;" loading="lazy" width="100" height="143" draggable="true"><a target="_blank" href="https://creative.gov.au/sites/creative-australia/files/documents/2025-04/Listening%20In%20Report_Live%20Attendance_Tagged.pdf">Download the report here</a>

Released by Music Australia in 2025, Listening In is a series of three research reports on Australians’ engagement with music.

Listening In Research Series - New Report Available

Across multiple different short form content streams, our Founders and Industry Leaders explore their key takeaways from industry events, challenges that creatives face, and everything in-between.

Listening In Research Series - New Report Available

Listening In Research Series - New Report Available

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