Uncanny valley
SONIC BRANDING TECHNOLOGISTS • STUDIO FOUNDERS • PRODUCERS • TED-X KEYNOTE SPEAKERS
Charlton Hill and Justin Shave didn't just adapt to the future of music, they helped design it. Together, they are two of the most forward-thinking minds at the intersection of music, technology, and culture working in Australia today. Charlton and Justin are the co-founders of Uncanny Valley, a Sydney-based music and technology studio that has been operating at the edge of what's possible in sound since 2010. What began as a high-end commercial music house has evolved into a globally recognised force in sonic branding, AI-generated composition, screen music, and music technology, a studio that doesn't just respond to where the industry is heading, but actively shapes it. Their individual credentials are formidable. Justin holds a degree in music, computing science, and pure mathematics from the University of Sydney, has performed at Wembley and across Europe, consulted for Native Instruments in Berlin and Fairlight Instruments in Australia, and developed his own software synthesisers. His production credits span Sia, Darren Hayes (Savage Garden), The Presets, Fatboy Slim, and the Potbelleez - including co-writing the Platinum APRA Award-winning Dance Work of the Year. Charlton Hill brings more than two decades across music, television, film, and advertising as an ARIA-nominated recording artist, songwriter, studio manager, music supervisor, copyright consultant, and actor, with a foot equally planted in art and commerce from the beginning of his career. Together, Uncanny Valley has built one of Australia's most significant commercial music portfolios - composing and producing for Paramount, ABC, BBC, Seven, Ten, SBS, and over a decade of broadcast network themes, trailers, and original scores. Their client list spans Google, Qantas, Telstra, Tourism Australia, Renault F1, and the launch of Disney Shanghai. Their AGSC Award-winning Fox League theme, featuring Briggs and Caiti Baker, stands as one of the most recognised pieces of broadcast composition in the country. In 2023, they signed a global administration deal with Universal Music Publishing's Classics and Screen division, joining a roster alongside Danny Elfman and Nicholas Britell. In 2020, Uncanny Valley entered the inaugural Eurovision AI Song Contest - a Dutch broadcaster VPRO competition pitting teams from across Europe and Australia in creating the best Eurovision-style song using artificial intelligence. Their entry, "Beautiful the World," trained neural networks on 200 MIDI versions of Eurovision songs, used GPT-2 to generate lyrics, and built instruments from recorded sounds of native Australian animals including koalas, kookaburras, and Tasmanian devils, as a response to the devastating bushfires of that summer. They won. The result was international coverage across MusicTech, UNSW, WIPO, and broadcast media globally, and sparked a new chapter of industry investigation into augmented creativity and ethical AI in music. The win led directly to their TEDxSydney talk "Can artificial intelligence be a music collaborator?" now hosted on TED.com, in which Hill and Shave make the case for AI as a creative partner rather than a replacement, and outline how machine learning can be deployed to benefit artists rather than diminish them. That philosophy underpins MEMU, their proprietary AI-powered music engine that enables real-time mixing, generation, and artist contribution tracking — designed to democratise production while ensuring creators are paid for their work. They have since spoken at SXSW Sydney, the World Science Festival Brisbane, collaborated with academics at UNSW, RMIT, Griffith University, and ANU's School of Cybernetics, and consulted with WIPO on reshaping IP frameworks for AI-generated music. Charlton and Justin operate with a shared philosophy: that the most exciting creative territory lies at the boundary between human emotion and machine intelligence. Their work is playful, rigorous, and commercially grounded — and their mentoring brings that same rare combination of craft, innovation, and strategic thinking to the next generation of music makers.


Ask Us for Mentoring About:

Together they bridge platinum-level music production, advanced AI research, and commercial screen composition in a way almost no other practitioners in Australia can. For anyone navigating the future of music where creativity, technology, and commerce collide, Charlton and Justin are the mentors who are already living it. 🤖 AI as a creative collaborator in music How to use machine learning tools practically in your creative process - what AI can genuinely contribute, where human judgement remains essential, and how to stay artistically in control. 🔊 Sonic branding & sound identity How brands find and own their sound, from brief to delivery - and what composers and producers need to understand about the strategy, psychology, and commercial mechanics behind sonic identity. 🎬 Screen composition & broadcast music Composing for TV, streaming, news, and sports, from network themes and series scores to understanding what broadcasters like ABC, SBS, Paramount, and BBC need from a commercial composer. 🧠 Ethical & human-centric AI development How to engage with AI tools responsibly and advocating for artist rights, IP frameworks, and sustainable tech that enhances creative expression rather than exploiting or replacing it. 💡 Building a music technology company From founding a studio to developing proprietary technology like MEMU, how to structure a music business that operates at the intersection of craft and tech, and attracts global clients and partners. 🎼 Commercial composition craft & workflow How to produce music that serves a brief without losing creative integrity: client communication, iterative production process, and the discipline behind a portfolio spanning advertising, broadcast, and brand. 📜 Music IP, Sync deals, publishing & new revenue models How copyright, publishing deals, and IP ownership work in a world of AI-generated and co-created music, and what new frameworks are emerging to ensure artists are credited and compensated. 🚀 Thought leadership, speaking & industry advocacy How to build a public profile as a music innovator, from TEDx and SXSW to WIPO and university partnerships, and why investing in the wider industry conversation accelerates your own creative work.ucts. Balancing cultural relevance with technological advancement in a fast-moving industry


Bookings

To work with Justin or Charlton and ensure that you are getting the most from your sessions: Select who you would like to work with and choose the session count you'd like to book - it could be a mix of both! ⚙️1. Choose a Casual or Package Mentoring Session Option Below and select from a first Available Time: Choose an appointment option below and complete your booking payment. (If you select the package of 3 make sure you select 3 days and time slots to book before you get to the payment gateway and ensure you leave enough time between sessions to reflect and prepare!) 🤝2. Check out your Confirmation Email Link Within 5 - 10 minutes you'll receive an email confirmation and an appointment to add to your calendar to work towards - there are key questions to make sure you are clear on prior to any initial mentor meeting to fill out so we're ready at least 24 hours before your session - but as soon as possible is best! 🎯 3. Prepare to target Specific Goals in your Session Make sure you come into the sessions open minded, fresh, and ready to make the session effective. Think about your 1, 3, 6 and 12 month goals - share them and consider what you need to achieve them. 🔥 4. Feedback and Next Steps Each mentor will record the meeting and have notes to summarise to you on what you've discussed within 24 hours .



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